Advertising is a form of communication whose purpose is to inform and influence potential customers about products and services.

Every day, millions of people spend money on advertising but a larger percentage of the money spent goes to waste. Why? It's because they advertise on the wrong platform.

Advertising


If you're seeking to advertise online in Nigeria, here are 10 platforms you can use. They'll give you the best results, I assure you.

1. Google Adwords

Google adwords is still the best place to advertise online universally. However, if your target audience are Nigerians or people based in Nigeria, you should consider Google Adwords. Google Ads are on almost every blog in Nigeria. Apart from this, with Google, your ads will be seen by millions.

2. Facebook


Facebook ads is another good platform. A lot of Nigerians actively use facebook. With  facebook ads, you can even target your adverts to display only to a certain age group, country.

3. Nairaland


Nairaland is the largest and most visited forum with over a million page views per day in Nigeria. With nairaland, you can be reach many Nigerians as over 75% of the visitors are Nigerians.

4. Naij.com


Naij.com is a Nigerian targeted website with a variety of contents like latest Nigerian news, health articles and entertainment. Their traffic is high, so, try out Naij.com if you're targeting the Nigerian audience.

5. Vanguard newspaper


Vanguard newspaper is one of the popular newspapers in Nigeria. They have a great traffic as they offer free news on their website. You can place your ads there to reach a lot of Nigerians.

6. Linda Ikeji's blog


Linda Ikeji is a Nigerian blogger who's known for her successful entertainment blog. Her blog gets massive traffic from Nigerians everyday. Placing your ads there is a good way to reach your targeted audience.

7. Instagram


Instagram is one of the most popular social media sites. Many Nigerians especially the younger population use instagram actively.

The catch here is that Facebook owns  Instagram so you can run your ad on facebook and show it simultaneously on Instagram at no extra cost. Sounds nice, right?

8. Pulse.ng


Pulse is another popular newspaper in Nigeria. With such affordable rates, I think you should give it a try.

9.  OLX


OLX is one of the best free classified ads website in Nigeria. You get to advertise your business and services all for free. It's a good platform for small business owners as it helps them advertise their services.

10. The Sun newspaper


The Sun newspaper is among the most read newspapers in Nigeria. You get to target a lot of Nigerians if you advertise there.